Mis Raíces was born as a premium brand of EVOO in May 2016. The objective was to be present in the United States, a potential and strategic market for the company. In just 3 years we managed to establish ourselves in more than 400 stores in the North American market. In 2021 Mis Raíces launches new products such as honey from our region and a green olive beer, with the firm and clear objective of reaching new markets, new customers and at the same time developing and promoting rural areas. Thus, Mis Raíces goes from being a single brand of EVOO to a gourmet brand of food products.